The team doesn’t need to spend extra time managing those relationships. Delijeh brought in freelance writers and added them to Asana, where they can work directly with internal subject-matter experts to produce content. This collaborative interface is also a way for the team to scale and produce more content. Now that there’s a process that channel owners can follow, all new work is in one place and Delijeh’s team can prioritize, plan, and share the workload. As soon as the pandemic hit in early 2020, Culture Amp played even a more crucial role at Coffee Circle. Other teammates request help on a Slack channel, and Delijeh uses the Asana for Slack integration to turn messages into tasks. Additionally, the support of Culture Amp’s people scientists helps us better understand the opportunities being faced and the options open to us to address these. Having worked with employee surveys previously, she entered an environment that had little patience for outdated and time-consuming employee engagement systems. Teammates who are on Asana can request an asset by adding tasks directly to the “Incoming Requests” project. Amanda Green joined Richmond Football Club as the General Manager of People, Culture & Performance in 2013. Today, Asana is the interface between Delijeh’s team and other marketing teams. They used the micro-learning activities in Culture Amp’s Skills Coach to grow their leadership skills and empower managers to build high-growth, high-performing teams. ” A Grand Central Station for more efficient production and streamlined requests Questrade Financial Group needed an accessible, flexible tool to support new leaders quickly after onboarding. The adoption curve was shorter than any other tool because they saw the value. With projects stretched across multiple tools, it was difficult to create standard processes, wasting energy and preventing scale.Īsana created a streamlined process for collaborating with other teams, and it spread through word of mouth-people started learning and using it. This caused an imbalance in resourcing and obscured who was working on what. There was no standardized asset request process, so other teams would simply message the designer they knew best. Strategic planning was impossible since it was unclear how much work was coming and when, resulting in last-minute scrambles. But there were too many contributors and approvers, which caused problems as the team grew: The team had been managing campaigns and asset requests by cobbling together messaging apps, docs, spreadsheets, and small Kanban tools. Working with a patchwork system caused chaos Improving on their processes would minimize firefighting, create more campaigns and assets with the same resources, and better manage collaboration with other marketing teams across their four global offices. When Delijeh stepped into her role, she knew that to help the team scale, they needed a more robust work management platform. They manage brand and campaign assets, create all marketing content, and manage the company’s web presence. Delijeh Snyder is their Director of Brand and Content Marketing, and her 12-person team of writers, designers, developers, and other creatives is responsible for driving web traffic, social engagement, and MQLs from owned channels. Culture Amp is a people and culture platform that helps over 2,500 customers like Airbnb, Slack, and Warby Parker retain and engage employees.
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